Privacy policy
Last updated: 1 September 2026
1. Who we are
Taxsense Accountants Limited, trading as Helpbox (“Helpbox”, “we”, “us” or “our”), provides accountancy, tax, payroll, bookkeeping and related business services.
For the purposes of UK data protection law, Taxsense Accountants Limited trading as Helpbox is the data controller in respect of personal information where we determine how and why that information is processed.
For some services, particularly certain payroll and bookkeeping activities, we may process personal information on behalf of a business client. In those circumstances, the business client may be the data controller and Helpbox may act as a data processor. Where this applies, we process personal information in accordance with the client’s instructions and our contractual obligations to them.
Our Data Protection Officer is:
Rachel Labercombe
Helpbox
203 West Street
Fareham
PO16 0EN
Email: rachel@helpboxuk.com
This privacy policy explains how we collect, use, store and share personal information and the rights you have in relation to it.
We process personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 and the Data (Use and Access) Act 2025. Where we carry out electronic marketing or use cookies and similar technologies, the Privacy and Electronic Communications Regulations 2003 (“PECR”) may also apply.
2. Who this privacy policy applies to
This policy may apply to:
- current and former Helpbox clients;
- prospective clients and people who enquire about our services;
- directors, shareholders, partners and employees of our clients;
- employees whose information we process as part of a client’s payroll;
- individuals connected with businesses for which we provide accountancy or tax services;
- people who communicate with our customer service, onboarding, sales or accountancy teams;
- visitors to our website;
- people who receive marketing from us;
- suppliers, professional contacts and business partners; and
- applicants for jobs with Helpbox.
Our services are intended primarily for adults and businesses. We do not deliberately market our services directly to children.
We may nevertheless process information relating to someone under 18 where this is necessary as part of work we carry out for a client, for example information relating to an employee, dependant or tax matter.
3. Personal information we collect
The personal information we collect depends on your relationship with us and the services we provide.
It may include the following.
Identity and contact information
This may include:
- name;
- date of birth;
- home or business address;
- email address;
- telephone number;
- National Insurance number;
- Unique Taxpayer Reference (“UTR”);
- company number;
- job title;
- employment details; and
- details of directors, shareholders, partners or other individuals connected with a business.
Identity verification and AML information
To comply with our legal and regulatory obligations, we may collect:
- passports;
- driving licences;
- proof of address;
- photographs or other identity information;
- Companies House information;
- information required to verify identity;
- information relating to beneficial ownership;
- sanctions and politically exposed person (“PEP”) screening results;
- source of funds or source of wealth information where required;
- information relating to business activities and ownership structures; and
- other information required for anti-money laundering and financial crime checks.
We currently use LexisNexis to assist us with identity verification, anti-money laundering screening and sanctions/PEP screening.
Accountancy and tax information
Depending on the services we provide, this may include:
- accounting records;
- bookkeeping records;
- invoices and receipts;
- business income and expenditure;
- tax returns and tax calculations;
- VAT information;
- Corporation Tax information;
- Self Assessment information;
- payroll information;
- pension information;
- Companies House records;
- financial statements;
- details of assets and liabilities;
- information about business transactions;
- HMRC correspondence;
- HMRC authorisations and related information; and
- other financial or tax information required to provide our services.
Financial and payment information
We may process:
- bank account information;
- payment information;
- Direct Debit information;
- details of payments made to or by Helpbox;
- billing and invoicing information; and
- information relating to failed or overdue payments.
Payment information may also be processed by third-party payment and Direct Debit providers acting on our behalf or providing services directly to us.
Payroll and employment information
Where we provide payroll or related services, we may process information concerning employees and workers of our clients, including:
- name and contact details;
- National Insurance number;
- date of birth;
- salary and pay information;
- tax codes;
- pension information;
- bank details;
- employment dates;
- holiday information;
- statutory payments;
- sickness information;
- maternity, paternity or other family-related leave information; and
- information required to calculate and process payroll.
Some payroll information, particularly health information relating to sickness, maternity or other statutory payments, may constitute special category personal data and receives additional protection under data protection law.
Where Helpbox processes this information solely on the instructions of an employer client, the employer will normally determine the relevant lawful basis and any applicable special-category condition. Where Helpbox processes special-category information for its own purposes as controller, we will ensure that an appropriate Article 6 lawful basis and Article 9 condition applies.
Communications and call recordings
We may collect information contained in:
- emails;
- telephone calls;
- Microsoft Teams conversations or meetings;
- support tickets;
- website enquiries;
- complaints;
- client instructions;
- messages and other correspondence.
We record inbound and outbound telephone calls, including sales and customer service calls.
Some Microsoft Teams meetings may also be recorded.
Customers are informed when calls or meetings are being recorded.
We may use recordings for purposes including:
- confirming instructions;
- maintaining an accurate record of communications;
- staff training;
- quality monitoring;
- resolving complaints and disputes;
- investigating potential fraud or misuse; and
- protecting Helpbox, our clients and our staff.
Our usual retention period for call recordings is 12 months, unless there is a particular reason to retain a recording for longer, such as an ongoing complaint, investigation or legal dispute.
Website and technical information
When you use our website, we may collect information such as:
- IP address;
- browser type;
- device type;
- operating system;
- pages visited;
- referring website;
- approximate location derived from IP address;
- interactions with our website or advertising; and
- cookie and tracking identifiers.
Further information is provided in the website and advertising section below and, where applicable, our cookie information.
Marketing information
We may record:
- whether you have agreed to receive marketing;
- the types of marketing you have received;
- how you interact with our marketing;
- whether you have opted out;
- the source from which your details were obtained; and
- advertising and audience information.
Recruitment information
If you apply to work for Helpbox, we may process:
- name and contact details;
- CV;
- employment history;
- qualifications;
- interview notes;
- salary expectations;
- information supplied through recruitment platforms;
- references where appropriate; and
- other information supplied during the recruitment process.
We currently recruit through sources including Indeed and LinkedIn.
4. Where we obtain personal information
We may obtain personal information:
- directly from you;
- from a business or organisation that you work for;
- from another individual authorised to act on your behalf;
- from one of our clients where your information is relevant to services we provide to that client;
- through our website;
- during telephone calls or Microsoft Teams meetings;
- from correspondence with us;
- from identity verification and AML providers such as LexisNexis;
- from publicly available sources and official registers where appropriate;
- from HMRC or Companies House where relevant to services we are providing;
- from recruitment platforms including Indeed and LinkedIn;
- from lead generation, comparison or referral businesses;
- from marketing and advertising platforms; and
- from other professional advisers or accountants where appropriate.
Where a third-party lead provider, comparison website or referral business provides us with your details, we expect that provider to have collected and shared your information lawfully.
Where consent is required before we can contact you by a particular marketing method, we expect the provider to have obtained valid consent covering the relevant communication.
5. Why we use personal information and our lawful bases
UK data protection law requires us to have a lawful basis for processing personal information.
The lawful basis we use depends on why we are processing the information.
Purpose | Lawful basis we may rely upon |
Responding to an enquiry about our services | Taking steps at your request before entering into a contract and/or our legitimate interests |
Setting up and administering a client relationship | Contract |
Providing accountancy, bookkeeping, tax, payroll and related services | Contract, legal obligation and/or legitimate interests |
Carrying out AML, identity verification, sanctions and related regulatory checks | Legal obligation and, where applicable, legitimate interests |
Maintaining accounting, tax and regulatory records | Legal obligation and/or legitimate interests |
Communicating with clients and recording instructions | Contract and/or legitimate interests |
Recording calls for training, quality monitoring and dispute resolution | Legitimate interests |
Processing payments and recovering sums due | Contract and/or legitimate interests |
Preventing and investigating fraud, misuse or security incidents | Legal obligation and/or legitimate interests |
Dealing with complaints and legal claims | Legal obligation and/or legitimate interests |
Improving our services and internal processes | Legitimate interests |
Website analytics | Consent where legally required and/or legitimate interests where permitted by law |
Advertising and remarketing | Consent where required and/or legitimate interests where permitted |
Marketing our services | Consent and/or legitimate interests, subject to PECR |
Recruitment | Taking steps before entering into an employment contract and/or legitimate interests |
Complying with legal, professional and regulatory obligations | Legal obligation |
Protecting our legal rights | Legitimate interests |
Where we rely on legitimate interests, we consider whether our interests are legitimate, whether using your information is necessary and whether your rights and interests override ours.
Our legitimate interests may include:
- operating and managing our accountancy business;
- providing an efficient service to clients;
- maintaining accurate records;
- improving service quality;
- training staff;
- preventing fraud and misuse;
- protecting our business and customers;
- recovering debts;
- understanding how our services are used;
- marketing and growing our business where permitted by law; and
- establishing, exercising or defending legal claims.
We will not rely on legitimate interests where your interests, rights or freedoms require us not to do so.
6. Special category information
Certain types of personal information receive additional protection under UK data protection law.
The special category information most likely to be processed by Helpbox is health information, for example sickness or maternity-related information supplied for payroll purposes.
When Helpbox acts as controller and processes special category information, we will only do so where:
- we have an appropriate lawful basis under Article 6 of the UK GDPR; and
- an appropriate condition under Article 9 of the UK GDPR and, where required, the Data Protection Act 2018 applies.
This may include processing necessary for employment, social security or social protection obligations, or processing necessary for the establishment, exercise or defence of legal claims.
Where required, we maintain additional documentation and safeguards for this processing.
7. Anti-money laundering and identity verification
As an accountancy firm, Helpbox is subject to legal and regulatory obligations relating to money laundering, terrorist financing, sanctions and financial crime.
We may therefore need to verify your identity and, where relevant, the identity of directors, shareholders, partners, beneficial owners or other individuals connected to a client.
We may also carry out ongoing checks during our relationship with a client.
This can involve checking information against databases, official registers and other sources.
We currently use LexisNexis for identity verification, AML screening and sanctions/PEP screening.
In certain circumstances we may be legally prevented from telling you about checks, investigations or disclosures connected with anti-money laundering or financial crime legislation.
8. Call recording
We record inbound and outbound telephone calls, including customer service and sales calls. Some Microsoft Teams meetings may also be recorded.
You will be informed when a call or meeting is being recorded.
We do not generally rely on your consent as the data protection basis for routine call recording.
Instead, we normally rely on our legitimate interests in:
- maintaining reliable records;
- confirming what has been agreed or instructed;
- monitoring service quality;
- training our staff;
- investigating complaints;
- protecting clients and Helpbox; and
- resolving disputes.
Recordings are normally retained for 12 months.
A recording may be kept for longer where it becomes relevant to a complaint, dispute, investigation, legal claim or regulatory matter.
Access to recordings is restricted to people who need it for their role.
9. Artificial intelligence
Helpbox uses artificial intelligence and AI-enabled tools to assist staff with activities such as:
- preparing or improving responses to client emails;
- helping staff answer client queries;
- summarising information;
- organising or analysing information; and
- supporting administrative processes.
AI is used as a tool to assist our staff rather than to replace human responsibility for material decisions.
We do not currently use solely automated decision-making to make decisions about clients, employees or job applicants which produce legal or similarly significant effects without meaningful human involvement.
For example, we do not currently use AI to automatically:
- accept or reject clients;
- determine client pricing;
- make credit decisions;
- decide whether to terminate a client;
- make final AML risk decisions;
- score leads in a way which significantly affects an individual; or
- make final recruitment or employment decisions.
Where personal information is processed using an AI-enabled service, we will apply the same data protection requirements that apply to other technology providers, including appropriate contractual, security and international transfer safeguards where required.
We aim to limit the personal information supplied to AI systems to what is reasonably necessary for the relevant task.
10. Marketing
We may contact existing clients, former clients and people who have enquired about our services to tell them about Helpbox services which we believe may be relevant.
We may also receive prospective customer details from lead providers, comparison websites and other third parties.
Our marketing may include:
- email;
- SMS;
- telephone calls;
- online advertising;
- Meta/Facebook advertising;
- Google advertising;
- YouTube advertising;
- Microsoft/Bing advertising; and
- remarketing
We comply with UK GDPR and PECR when carrying out direct marketing.
Depending on the circumstances, we may rely upon consent or legitimate interests. Where PECR requires consent before we send a particular type of electronic marketing, we will only send that marketing where the relevant requirements have been met.
Marketing emails and SMS messages sent by us contain an appropriate method of opting out.
You can also ask us to stop using your personal information for direct marketing at any time.
Your right to object to direct marketing
You have the right to object at any time to the use of your personal information for direct marketing.
If you object, we will stop using your personal information for that purpose.
We may retain a small amount of information on a suppression list so that we can record your preference and make sure we do not accidentally begin marketing to you again.
11. Online advertising and custom audiences
We may use advertising platforms such as Meta, Google, YouTube and Microsoft to advertise Helpbox.
In some circumstances, we may use information such as an email address or telephone number to create or match advertising audiences.
For example, an advertising platform may compare a securely transformed or hashed version of an identifier against information it already holds in order to determine whether someone is a user of its service.
We may use these services to:
- advertise to existing or prospective customers;
- exclude existing customers from particular campaigns;
- create audiences containing people with similar characteristics to existing customers;
- measure advertising effectiveness; and
- remarket our services.
Where consent is required by law for a particular use of personal information or tracking technology, we will obtain that consent before relying on it.
You can object to our use of your personal information for direct marketing by contacting us.
You may also be able to control personalised advertising through the privacy settings provided by the relevant advertising platform.
12. Cookies, analytics and tracking
Our website uses cookies and similar technologies.
These may include:
- Google Analytics;
- Google Tag Manager;
- Meta Pixel;
- Google Ads conversion tracking; and
- Microsoft/Bing advertising and conversion tracking.
These technologies may help us:
- operate our website;
- understand how visitors use it;
- identify technical problems;
- measure advertising performance;
- understand whether advertising results in enquiries or sales; and
- provide or measure personalised and remarketing advertising.
Some technologies are necessary for the website to work correctly.
Other analytics or advertising technologies may require your consent.
Where consent is legally required before information can be stored on or accessed from your device, we will ask for that consent.
You can change your cookie choices using the controls provided on our website where available.
More detailed information about individual cookies, their purpose and duration may be provided through our cookie consent tool or separate cookie information.
13. Who we share personal information with
We do not sell personal information.
We may share information with third parties where this is necessary to provide our services, operate our business, comply with the law or protect our legitimate interests.
These may include:
Technology and service providers
This may include organisations providing:
- client relationship management systems;
- accounting and bookkeeping software;
- payroll software;
- email and communications services;
- Microsoft Teams and other collaboration tools;
- customer support and ticketing systems;
- cloud hosting and document storage;
- electronic signatures;
- telephone and call-recording systems;
- payment processing;
- Direct Debit processing;
- card payment processing;
- website hosting;
- analytics;
- marketing services;
- cybersecurity;
- identity verification; and
- AML and sanctions screening.
These providers may process personal information on our behalf or, in some circumstances, as independent controllers.
Government and regulatory bodies
Where necessary to provide services you have instructed us to perform or where required by law, information may be provided to organisations such as:
- HM Revenue & Customs;
- Companies House;
- regulators;
- courts;
- law enforcement bodies; and
- other public authorities.
Other accountants
Where you move to another accountancy firm, we may provide information to your new accountant where you authorise us to do so or where professional or legal requirements apply.
Professional advisers and legal claims
Where reasonably necessary, information may be disclosed to professional advisers, insurers, solicitors, debt recovery providers or other specialists in connection with legal advice, claims, disputes, debt recovery or the protection of our legal rights.
Referral partners
We will only provide your personal information to a referral partner so that they can offer their own products or services where we have an appropriate legal basis to do so.
Where you have specifically asked us or given us permission to make an introduction, we may provide the information reasonably necessary for that referral.
14. International access and transfers
Some Helpbox personnel access client information while working outside the UK.
In particular, Helpbox has team members working through Employer of Record arrangements in:
- the Philippines; and
- South Africa.
Those team members may access personal information where it is necessary for their job role.
Access is limited according to job responsibilities and our internal controls.
Some of our technology and other service providers may also process, store or access personal information from countries outside the UK.
Where personal information is transferred outside the UK and UK international transfer rules apply, we take steps to ensure that the transfer is lawful.
Depending on the country and recipient, this may include:
- relying on UK adequacy regulations;
- entering into an International Data Transfer Agreement;
- using the UK Addendum to approved standard contractual clauses;
- using another safeguard permitted by UK data protection law; and
- carrying out the required assessment of whether the information will receive an appropriate standard of protection.
You may contact our Data Protection Officer if you would like further information about the safeguards applying to a particular transfer.
15. How long we keep personal information
We do not keep personal information indefinitely.
The period for which we retain information depends on:
- why we collected it;
- the services provided;
- legal and regulatory requirements;
- professional obligations;
- applicable limitation periods;
- whether there is an ongoing complaint or dispute; and
- whether the information is required to establish, exercise or defend legal rights.
Our general retention approach is as follows.
Client, accounting and tax records
Client engagement records, accounting records, tax information and significant client correspondence will generally be retained for up to six years after the end of the client relationship, unless a longer or shorter period is appropriate because of legal, regulatory, professional or operational requirements.
AML and identity verification information
Information collected for AML and customer due diligence purposes will generally be retained for five years following the end of the relevant business relationship, subject to any longer or shorter retention required or permitted by law.
Call recordings
Call recordings are normally retained for 12 months.
Recordings relevant to an ongoing complaint, investigation or dispute may be retained for longer.
Customer service records
Customer service tickets and significant correspondence may form part of the client’s engagement record and may therefore be retained for up to six years after the client relationship ends.
Routine information which is no longer required may be deleted sooner.
Prospective clients and sales leads
Information relating to people who enquire about our services but do not become clients will generally be retained for up to 24 months from the last meaningful interaction, unless:
- you ask us to delete it sooner;
- you have objected to marketing;
- we need to keep limited information to record an opt-out;
- a different period has been explained to you; or
- there is another lawful reason for retaining it.
Marketing suppression records
Where you opt out of marketing, we may keep limited information for as long as reasonably necessary to ensure that your preference continues to be respected.
Recruitment
Information relating to an unsuccessful job application will generally be retained for six months after the recruitment process ends, unless a longer period is necessary because of a dispute or legal claim.
We do not routinely retain unsuccessful applicants in a long-term talent pool.
Website information and cookies
Retention periods vary depending on the particular technology involved. Further information may be provided through our cookie controls or cookie information.
When information is no longer required, we will delete it, anonymise it or otherwise securely dispose of it where appropriate.
16. Keeping personal information secure
We take appropriate technical and organisational measures designed to protect personal information against:
- unauthorised access;
- accidental loss;
- misuse;
- alteration;
- unauthorised disclosure; and
- destruction.
Measures may include:
- role-based access controls;
- authentication and account security;
- appropriate confidentiality requirements;
- staff training;
- appropriate contractual controls with service providers;
- data backup and recovery processes;
- monitoring and security controls; and
- reviewing access according to staff responsibilities.
No system can guarantee absolute security, but we regularly consider the risks associated with the information we hold and the systems we use.
17. Your data protection rights
Depending on the circumstances and the lawful basis we rely on, you may have the following rights.
Right of access
You can ask us for confirmation of whether we process your personal information and request a copy of information we hold about you.
Right to rectification
You can ask us to correct personal information which is inaccurate or complete information which is incomplete.
Right to erasure
In certain circumstances, you can ask us to delete personal information.
This right is not absolute. For example, we may need to retain information to comply with tax, AML, regulatory or other legal obligations or to establish, exercise or defend legal claims.
Right to restriction
In certain circumstances, you can ask us to restrict how we use your personal information.
Right to object
You may have the right to object to processing based on legitimate interests.
You have an absolute right to object to the use of your personal information for direct marketing.
Right to data portability
In certain circumstances, you may have the right to receive personal information you provided to us in a structured, commonly used and machine-readable format or ask us to transfer it to another organisation.
Right to withdraw consent
Where we rely on consent, you can withdraw it at any time.
Withdrawing consent does not affect processing which took place before the consent was withdrawn.
Rights relating to automated decisions
You have rights relating to certain decisions made entirely by automated means which have legal or similarly significant effects.
Helpbox does not currently use solely automated decision-making for such decisions.
18. Exercising your rights
To exercise any of your data protection rights, please contact:
Rachel Labercombe
Data Protection Officer
Helpbox
203 West Street
Fareham
PO16 0EN
Email: rachel@helpboxuk.com
We may need to ask for information to confirm your identity before releasing personal information.
We will only request information which is reasonably necessary for this purpose.
There is normally no charge for exercising your data protection rights, although data protection law permits charges or refusal in certain limited circumstances.
We will respond within the time limits required by applicable data protection law.
Some rights are subject to exceptions, and we may not always be able to comply fully with a request. If this happens, we will explain our reasons where the law allows us to do so.
19. Data protection complaints
If you are concerned about how Helpbox has collected or used your personal information, please contact our Data Protection Officer:
Rachel Labercombe
Email: rachel@helpboxuk.com
We will provide a reasonable and accessible way for you to raise a data protection complaint.
We will acknowledge a data protection complaint within 30 days and will investigate and respond to it without undue delay.
Our response will explain the outcome of our investigation and, where appropriate, any steps we have taken or propose to take.
You also have the right to complain to the Information Commissioner’s Office (“ICO”), the UK’s independent data protection regulator.
You do not need to complete our internal complaints procedure before contacting the ICO.
20. Changes to this privacy policy
We may update this privacy policy from time to time to reflect:
- changes in the law;
- changes to our services;
- changes to the technology we use;
- changes to how we process personal information; or
- regulatory guidance.
The most recent version will be published on our website with the date it was last updated.
Where a change materially affects how we use personal information, we will take reasonable steps to bring the change to the attention of affected individuals where appropriate.
21. Contact us
If you have questions about this privacy policy or how Helpbox uses personal information, please contact:
Rachel Labercombe
Data Protection Officer
Helpbox
203 West Street
Fareham
PO16 0EN
Email: rachel@helpboxuk.com